Homepass is Domain's inspection management app for real estate agents. As the underlying technology aged, maintenance costs and platform risk increased. The goal was to rebuild the app while preserving the experience agents already knew.
Key Decision
We had limited qualitative data. Usage data showed under 5% of agents were on paid plans, so we prioritized rebuilding the free tier. The goal was to ship fast enough to start learning from real usage rather than assumptions. Using React Native Reusables as a component foundation and an agentic design-to-code workflow, we brought the timeline from 6 months to 3.
The Details
Homepass runs daily inspection workflows for 400K real estate agents. The underlying technology was aging past the point of safe maintenance, with a fixed App Store deadline forcing a rebuild within 6 months, and no clear replacement plan risked disrupting a workflow agents depend on every day.
| Constraint | Implication |
|---|---|
| Retain workflows | Agents rely on core workflows to manage inspections |
| Fixed App Store deadline | 6 month deadline by which app must be updated to remain on app store |
| Limited user insight | Only high-level Mixpanel data, no qualitative insights |
| Small team (1 designer, 3 engineers) | Required high-leverage execution |
Agents on paid plans
Paid and low-usage features were cut from scope. The team concentrated on the workflows that mattered to the 95%+ majority.
MVP — shipped
- Inspection management
- Attendee check-in & capture
- Agent dashboard
- Buyer profile view
Deferred
- Kiosk mode
- Paid subscription features
- Low-usage listing tools
- Legacy reporting views
Simplified information architecture
From 170 screens to 112 — scope discipline, not feature loss.
Agentic design-to-code workflow
Rather than a traditional design-to-engineering handoff, I implemented screens directly in code and collaborated through pull requests. This reduced iteration loops and improved implementation accuracy.
Built on an existing component foundation
This allowed us to move quickly without rebuilding foundational UI primitives, while still delivering a cohesive, branded experience.
- 112 screens rebuilt
- Core workflows preserved
- CES 88–94%
- Churn <1%
- Mixpanel instrumentation
- Micro-interactions
- Illustrations & empty states
- Motion design
- Personalisation surface
- Onboarding refinement
- Jobs-to-be-done research
- Paid tier feature discovery
- Agent intelligence features
- Cross-sell opportunities
- Revenue instrumentation